Experience: 3–5 years
Function: Marketing & Growth

About Zithara.AI

Zithara.AI is an AI-native revenue optimization platform for consumer-facing businesses. We connect customer interactions across advertising, websites, WhatsApp, social media, calls, store visits and purchases—helping businesses capture opportunities, improve conversion and grow repeat revenue.

Our AI agents help optimize the processes behind marketing, sales and customer engagement. We work with businesses across jewellery, retail, wellness and other consumer sectors.

About the Role

We’re looking for an SEO, Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) Specialist to strengthen how Zithara.AI is discovered through search engines and AI-powered answers.

You’ll translate the questions business owners ask into a clear search and content strategy—helping prospective customers discover Zithara.AI, understand its relevance and take the next step toward a conversation or demo.

This is a hands-on role covering keyword research, technical SEO, on-page optimization, content planning and emerging search experiences. You’ll work closely with marketing, content, product and website teams, connecting discoverability efforts to qualified inbound demand.

What You’ll Do

Build a search strategy around customer needs

• Research how our target customers search for solutions to lead leakage, disconnected customer data, slow follow-ups, low conversions and customer retention.

• Map keywords and questions to industries, use cases and stages of the buying journey.

• Identify opportunities across product, solution, industry, comparison and educational content.

• Prioritize topics by business relevance, buyer intent and opportunity—not search volume alone.

Improve website content and on-page SEO

• Optimize page titles, descriptions, headings, URLs, internal links and content structure.

• Review existing pages for intent mismatch, thin coverage, duplication and unclear messaging.

• Develop actionable briefs for blogs, landing pages, case studies and FAQs.

• Work with content and product teams to make Zithara.AI’s capabilities clear, accurate and relevant to business decision-makers.

Strengthen technical SEO

• Run site audits and prioritize fixes by their impact on discoverability, user experience and conversions.

• Identify crawling, indexing, canonicalization, redirect, sitemap and performance issues.

• Coordinate fixes with developers and verify implementation.

• Implement and validate relevant structured data, ensuring it accurately reflects page content.

Develop visibility across AI-powered search

• Research and test ways to improve Zithara.AI’s discoverability across answer engines and generative search experiences.

• Structure content with clear explanations, direct answers, useful FAQs and evidence-backed claims.

• Strengthen consistency across product descriptions, company information, industry content and customer stories.

• Monitor relevant queries for brand mentions, citations and competitor visibility, documenting findings and measurement limitations.

• Turn experiments into practical recommendations without promising rankings or AI citations.

Connect performance to business outcomes

• Track organic visibility, relevant traffic, engagement, demo enquiries and qualified leads.

• Build clear reporting using Google Search Console, GA4, Semrush or comparable tools.

• Explain what changed, why it matters and what action should follow.

• Maintain a prioritized optimization backlog and document completed work and results.

• Identify opportunities to build authority through relevant partnerships, industry publications and credible mentions.

What You’ll Bring

Must Have

• 3–5 years of hands-on SEO experience across content and technical work.

• Ability to independently execute keyword research, on-page optimization and site audits.

• Strong understanding of search intent and how it connects to a B2B buying journey.

• Experience translating SEO recommendations into clear content briefs and developer tasks.

• Ability to prioritize work by business impact and follow through on implementation.

• Working proficiency with Google Search Console, GA4, Semrush or comparable platforms.

• Familiarity with crawl tools such as Screaming Frog or Sitebulb.

• An informed understanding of AI-powered search, answer engines and zero-click experiences.

• Strong written English and the ability to explain findings to non-technical stakeholders.

• Examples of previous work showing your contribution and measurable results.

Good to Have

• Experience with B2B SaaS, CRM, marketing technology, retail technology or AI products.

• Experience supporting international SEO, particularly for India and Australia.

• Familiarity with structured data, website CMS platforms and basic HTML.

• Experience creating industry pages, comparison pages and content clusters.

• Practical experience testing and measuring GEO or AEO initiatives.

• Experience connecting organic acquisition to CRM data and lead quality.

How You Work

• You take ownership—from identifying an opportunity to implementing and evaluating it.

• You can understand a complex product and explain its value in language business owners understand.

• You balance research with execution and maintain clear priorities.

• You distinguish evidence from assumptions and use experiments to resolve uncertainty.

• You use AI tools thoughtfully, checking accuracy and preserving original insight.

• You care about attracting the right customers and helping them take action.

What Success Looks Like

• More visibility for searches relevant to Zithara.AI’s products, industries and customer problems.

• A technically sound website with clear, well-connected content.

• Growth in relevant organic traffic and qualified demo enquiries.

• A documented approach to monitoring and improving AI-search discoverability.

• Reporting that helps the team decide what to improve next.

How to Apply

Share your CV and two or three examples of SEO work. For each, explain the problem, your contribution, the actions you took and the results achieved. If you’ve tested GEO or AEO approaches, include what you measured and learned.